In this age of constant digital innovations, the value of digital elements across the board has become evident. With continuous learning and development, digital activities have become ingrained in the fabric of humanity. However, it is vital, especially, in the age of information that brands and organizations lead with value over volume, to ensure that the communication going out to your audience is not only tailored to their needs but is also enticing.
Now how does one do this? Well, either through finding a company like Oyoma Africa to create winning strategies for you and your brand, or alternatively, start thinking of who your ideal client is, who will benefit from this service or product the most, and how your products and services solve that individual’s problems and pain points. These simple, yet extremely vital, steps are the starting points to establishing your buyer persona. This will also allow you to understand your buyer and how to move them along the value continuum, as you will have a good understanding of their before and after state. This will assist you in drafting a great statement of value for example, ‘Oyoma Africa service enables you to create good quality copy that help market your brand to the public ’
What to consider when thinking of your prospects’ before and after states:
- Have – what did they have before, what will they have after my service/product?
- Feel—how does the product/service change how they feel?
- An average day: On an average day, how does your product or service change their day?
However, as Alex Schultz highlights just being aware of your market is not enough for two reasons:
- Prospects will intently doubt you or your brand if it is their first encounter.
- Prospects also doubt themselves when it comes to making choices.
Therefore, one must create marketing strategies that build trust while moving people along the value continuum.
Marc Andreesen, who originally coined ‘Product/Market Fit’ in his post “The Only Thing That Matters”: says only once you or your brand have outlined these elements can you say, you are a good market fit with a product that satisfies that market.